The NBA’s entity that conducts all of the league’s businesses in Greater China was formed in January 2008 after its first office opened in Hong Kong in 1992.  The NBA has interacted with Chinese basketball fdecades, including first hosting the Chinese National team in 1985.  The NBA currently has relationships with a strong network of television digital media outlets in China, including a partnership of more than 25 years with national broadcaster CCTV.  The league hosts hundreds of touring basketball events ffans, conducts community enrichment programs, maintains marketing partnerships with a combination of world-class China-based corporations U.S.-based multinationals.

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